Last updated August 4, 2023

 
 Originally we had planned to just drop the word catalogs from our name and do a little marketing . Instead we ended up reorganizing the whole company, a work currently in progress. "-and it's taking forever!"

Donald Trump won but there's still hope for Kamala Harris supporters!
While the Donald Trump Republican Party was surprising, it happened. With that in mind we hope that in our homeland; we become Americans [regardless of our differences] and not at war.
Both President Joe Biden and Kamala Harris has wished Trump the best and pledged to help aid with a peaceful transition, into his second term in office as President of the United States.

If you really believe in what Kamala and the Democrat Party was to offer, it's worth waiting another 4 years for. Be patient. If you can't wait that short period, then maybe you don't deserve what they planned to offer.

Mini-PCs and other equipment.
Beginning with pandemic stimulus funding from 2020; SWMCA invested in something new for us, mini P.C. units. It was quite a disappointment. Those that work now or can be fixed at a reasonable cost will be saved. The rest will be sold off as-is for parts. 

A metal server cabinet [with no electronics] was acquired from Netraily Data Centers; as they upgrade their equipment to higher quality. It will be used to house those remaining mini PCs. It will have fans installed, since older mini and compact pc's have less powerful fans than their desktop counterparts, and many of the new units [including the very expensive models] are totally fan-less. This should solve some of our computing problems.

Our first 3D Printer was acquired in late 2023. We still can't get the necessary software from it's manufacturer Monoprice. Customer service seems to be almost non-existent with them too. Without the software, the unit is junk that's just taking up space that's better suited for something else. The current plan is to sell this new; never before used unit for parts. From the look of things there will be a long time before we buy anything new or used made by Monoprice again -if we ever do!

Oh yeah -we still plan on eventually having 3D printers in the future, so we have physical products to sell locally in Kansas and Missouri, and they'll certainly be from the competition! 

Font production slower but not halted.
Several fonts are now in the works to be digitally processed in time for release with 2024 ending, up to early to mid 2025. 

Kansas City won the 2024 Super Bowl -and LOST at the end of the parade to celebrate on Valentine's Day.

Our thoughts and prayers go to all family, friends and other associates of the victims of the mass shooting at Union Station [another shooting happened at nearby Crown Center a month earlier]: especially those of Lisa Lopez-Galvan, the DJ and host of the Taste of Tejano show; previously broadcast at KKFI 90.1 fm [so far] the only Community Radio station in Kansas City history. 

If you'd like to help out: the Go Fund Me page for her memorial is at 
https://www.gofundme.com/f/elizabeth-lopezgalvan-memorial?utm_campaign=p_cp+fundraiser-sidebar&utm_medium=copy_link_all&utm_source=customer

(It's also currently link at the homepage [website] of the volunteer staffed radio station at http://kkfi.org.

Sadly it's nothing new. Al Capone did the first Valentine's Day massacre in 1929.


SWMCA making Wonton fonts and typefaces will end in 2025.
Each will be given at least one Kanji alphabet; so Asians can use the fonts in their native languages. After 2025 the existing fonts and typefaces can (and will continue to be sold ), but we may restrict what markets and vendors they will be distributed to.

No new Wonton work is to be planned or made after 2025 Our only exception?- We will make a exception to violate this in order to replace recalled products. The reason for the discontinuation, is that enough Asians view them as racist. They were made by us to primarily be used by Asians on their restaurant signage & logos, in establishments located in a Chinatown or are Japanese owned, etc. It was never our intent to be racist or in support of those who are. Our apologies!


swmca.com is dead.
While we no longer have this domain, we hope to eventually get swmca.net to replace it. The link will be given to our Typographic Index by the end of March 2024 {at the latest} so you can read the histories behind some of our fonts -and get a glimpse of what some of them look like.

 Internet Archive lawsuit issue:
Since 1996; Internet Archive has been preserving websites of an by gone era, for future generations. It kinda like 'historic preservation for the net' We've been using them {at first: off and on -since late 2003} Thanks to them, we were able to rebuild our web presence several times over the years. Later we started adding our EULA and other documentation to the Internet Archive too.

For now we will continue to do so.

Time to refresh- A font change is in order!

The font you just saw above is Krona One. For those of you who remember our own Classic and Express websites; you might remember this font you're reading now. Its Paradise of the Sunbather. It replaced Rawengulk; because we needed a font made by us, since we were in the typographic design business. The font you are reading was our very first text font designed for books and website text.
 
Created by us at SWMCA, the Paradise of the Sunbather typeface was used for text in our company websites (albeit unfinished ); until it was replaced by another of our creations, Sandbranch Normal. In the spirit of nostalgia: we used the same exact unfinished version of the typeface, as we originally did. We can do that. Not only did we create the typeface, the edition you are now reading was always intended for company use only. 

While the new look will be done throughout this site: the original company secrets (in the section by that same name ) up to #40 and entries in this section written prior to our announcement, will retain their original typesetting and appearence. 
 


Selz closes- makes SWMCA rethink "dealership" model

It used to be that your favorite places to get SWMCA's fonts and typefaces were Fontspace for the free ones (still around); & scubbly.com for the toll ones (long defunct), because those were the only place you could get them. Over the years we've seen the number of dealer-brokers' platforms and online businesses shut down. Of our online dealer-brokers; only about half of them are still in business. This company itself decided to reorganize beginning in 2016; and that task seems to be taking forever, as it's ongoing even today.



With the closure of Selz by it's parent Amazon, we will continue to offer fonts and typefaces to the current dealer-brokers; but no new outlets for downloads are likely to be added, unless they specifically inquire to us about it -like Creative Fabrica did.


Unfinished fonts for sale?
Why not?


SWMCA plans to start sending our unfinished work to be sold at Future Fonts, a collective especially for these works. As the fonts are more complete, the prices go up. There are already about 3 dozen or so member foundries -and we plan on joining them.

This is a wonderful opportunity to get our work out there early.



          We still have representation for Freelancers Union of New York member employees. 
   Because these fonts will be unfinished works; they should not be considered as backed by the                  IWW, AFL-CIO, or any other union besides the Freelancers, unless otherwise stated!

We have not gotten the IWW representation restored, but we're working on that! This is the only                reason the union banner was removed from the front page. We hope to replace it soon!


We may be getting into Letterpress soon.

                 While not all fonts will be going this route, 
          some existing ones will, and new ones will be made.

We plan to participate in the Hamilton Wood Type Legacy Project. This is a step in the right direction; for a dream of ours, to get SWMCA fonts into letterpress -which has been for a couple of decades!

The program is admistered by Hamilton Laboratory Solutions, which is still in business, at least for lab furnishings -alone with fume hoods , and is better known by their old name as Hamilton Wood Type Manufacturing Co. of Historic Two Rivers, [Northeastern] Wisconsin. They now offer a museum and hands-on learning experience for wood type. They've got their start in 1880. It is unclear to us, if the wood type will actually be for sale of if it can only be used at their museum. We will inquire about this once we make our submissions. If not other parties may be contacted in the future for this.

Due to much prior arrangements with Hamilton, they have their successful submissions, digitized by the P22 Type Foundry of Rochester, NY. The current Font Licenses of P22 [which have been approved by SWMCA] will serve as a EULA for the digital versions of the Letterpress fonts. All other toll fonts; and typefaces other that the particular one(s) designated for letterpress, will continue to be governed by the Monotype EULA, excluding font lease and font rental services.



SWMCA; along with Hamilton and P22, are all companies where both their operations and ownership are in the United States of America.






March, 2022

SO LONG RUSSIA!

In commemoration of 30 years of the Cyrillic Alphabet (which we initially called 'Russian') There was to be a small series of fonts with Russian names. These will still be made, but will now be given Ukrainian names. Because the principal language in Ukraine also uses Cyrillic; removing it from the fonts wasn't an option.


The Berlin Wall fell in 1989. To celebrate this; against the wishes of many, we started adding Cyrillic to the fonts and typefaces beginning in 1992. For many years; we thought of the government of our homeland in the United States as being the aggressor. Evidently we were wrong about this and it is showing.


Bulling is not good news. Our founder was bullied as a kid into adulthood. He was often called 'retarded' Other forms of bulling include size and weight discrimination, plus that regarding age, homelessness,

against nudists, and sexual preferences (the LGBTQ+ situation has improved but still needs tons of work) among other types. Scientific and medical research has INCREASINGLY SHOWN that bulling is not only bad for the mental and sometimes physical health of the victim, but the bully themselves. The worse type of bullying of all is being done with Russia invading Ukraine, that causing unneeded loss of human life of innocent people!


With that in mind. All of our Dealer-Brokers as we like to call them are prohibited from selling within the borders of Russia. Ukrainian sales are welcome and in fact are encouraged. Any dealer-broker found by our company to be distributing SWMCA fonts/typefaces within the nation of Russia or that of any of her allies will have their right to distribute our offerings revoked immediately.


No product made by or on behalf of SWMCA will have any support or warranty, if purchased after March 5th, 2022 [5 March,2022]. All SWMCA fonts and typefaces used in this region for anything other than protesting this ridiculous invasion fall under our Pirates' and Bootleggers' EULA in the interim. A special version of this document will be made in the Russian Language within the next 30 to 60 days, with additional provisions at will of our company. Upon completion, such products will come under the provisions of this 'new EULA'.


It will remain in effect, not just until sanctions are lifted against Russia; but instead, as long as Mr. Putin remains in public office.


New Paragraph


November 2019
Variable fonts may be coming to SWMCA soon.

The company has just purchased a new computer just for this.
The computer is a Igel  model UD3-M330C and is being shipped from Nürnberg, Germany. While we try to Buy American when we can, just about all the computers sold here are made in China these days, and have been for almost 2 decades. At least we're buying from an American ally nation. All of our other current equipment is obsolete, and is not capable of housing the editors needed to make variable fonts, thus justifying this purchase.

With variable fonts only a single file is needed, and the designer determines font weight. It will not work on some of the older operating systems. Variable fonts were invented in 2016; but we were too busy trying to save our company at that time. That's part of the reason why they weren't offered by us earlier.

SWMCA plans to go the variable font route to revive some of our problem fonts such as Drag Queen Gothic and Kaballah first. It would be a shame to get rid of that second one for sure, as it was out first 100% union made download. These and about a third of the SWMCA Catalogs and American Font Smorgasbord products were originally going to be discontinued. Some or possibly all of our SWMCA Schoolhouse line may also be made available as variable fonts. If this is successful, we may expand this option to all of our fonts. If it's not successful; the new computer is still not a waste of money, as it will be appointed to be used for other purposes. We hope to roll out our first variable fonts sometime in 2020, but no guarantees.

The Igel mini computer is the first time that this company has purchased major equipment that's less than 5 years old since acquiring our WebTV unit as brand new in late 1996 or early 1997. We were the first in the State of Kansas; where we were located at the time, to use WebTV for commercial purposes, and one of the first to get a unit. That makes this the very first brand new equipment purchase for us in almost a quarter of a century.

July 2019 

New street signs for Sand Branch, Texas to be offered by our company free of charge.

A town established in 1878 that has a predominately ethnic population has been ignored by Dallas County for decades. Almost none of the roads are paved. Street lights had to be bought by the citizens, which are treated more like '111-th class'. Almost half the buildings IN 2019!, have no electricity. Dallas County wants to evidently eliminate this town which is now the only one that has not been incorporated within it's borders. They had a buy out plan where some residents too the county up on their offer. The cost of demolition was subtracted from the 'offering' of course, and all the families got less than one month's rent in a slum apartment for homes and land they once owned.
 The biggest tactic of all was the denial of the most basic services like trash pick-up. Hate your water bill? These folks want one! There are no sewers and no water lines for like 137 plus YEARS! These folks relied on well water. The wells are now contaminated and has been non-potable for over 30 years!
We expect this project to take about 6 to 8 months to a year to complete.

Free signs may also be offered to tornado raved Linwood, Kansas and other small communities with few streets. While we will offer our Sandbranch font at first, others will eventually be used if this test trial is successful. Many of our fonts such as Paradise of the Sunbather, could be used for street signage with just a few alterations.

Now how in tarnation does that have any relation to reorganizing the company?
Once this project is complete,  people will actually have a place to go and physically see a SWMCA font in action. This is one of the best ways to aid in your decision regarding if they're right for your application. To actually see it personally. Why not take your picture in front of one of these new street signs {or all of them if you like}. While street signs are not cheap, they aren't nearly as expensive as the building of custom kiosks, renting space in dead malls or booths at fairs,  being mortgaged to our eyeballs to buy land to install custom billboards or to put up single/limited use buildings, and it's definitely far cheaper that turning this back into a sign painting operation. We can just direct people to the town to observe the street signs at work. Oh yeah, once installed, they become a gift to the community, so the local citizenry will be responsible to maintain them, not our company. Since the MUTCD require American street signs to have reflectivity by Federal law now, that means the signs we provide will be better made and far superior than the ones they will replace in many cases...

-most will have a least a lifespan of a decade or more. They will also be usable in more extreme weather too, like those in hurricane conditions for instance, provided that the proper mounting is applied.

There is no specific date for delivery of these signs as of yet.

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June 2019

ALL 'SWMCA CATALOGS' OFFERINGS WILL BE EXAMINED AND THEN REDONE!
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March 2019


We welcome 2 new distributors to the SWMCA family,
Font Daily and Fontown.

Font Daily:
Font Daily [usually written as one word in all lowercase by the firm] aims to be among the top resources for all of your free font needs. They really do have higher standards than most free font websites. While you may have to wait a bit, we plan to start offering free fonts there by mid-summer. SWMCA is also considering making it's offerings available on Envato and fontfreebies.net.

Fontown: 

When it comes to renting SWMCA fonts instead of buying and downloading them, you now have a fifth choice, Fontown. Fontown is an Spanish start up which aims to revolutionize the font license market. While SWMCA owned EULAs have been in multiple languages for downloaded product, those for font leasing have only been in English. That is until now. Fontown provides their EULA in English and Spanish. For legal reasons we can post the EULAs of our leasing agents, but we can not translate them ourselves or have them translated. We have to use what's available language-wise. Fontown is also the first new leasing agent approved by SWMCA since it's reorganization. The last time a leasing agent has been approved to lease out our fonts was in 2016.
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January 2019
Future of Etsy e-store determined.
We've kept the accounts involving our Etsy store even-though it has been closed for years. Sometime this year, it will reopen hopefully. While it will sell fonts, as before, it will only sell certain formats. That's right, it will ONLY sell our embroidery fonts. In otherwards, you now have in incentive to buy that programmable sewing machine, you've been putting off for years! 

Embroidery fonts only work with sewing and textile machines, and should NOT be used for your Mac or PC! As for the e-store itself: It will be re-flagged from SWMCA Catalogs into an Ozarktown Promotions dealer. Currently Etsy, although officially closed is the very last of the official SWMCA Catalogs e-tailers.
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October 2018 
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June 2018
One new option being explored. 
There is an option we're seriously considering. That's converting SWMCA into a worker owned co-operative. We have less than 25 employees and they should be involved in making major decisions involving this company. Making them owners will enforce this, but should have little or no bearing for those receiving government benefits.

Our websites:
On an temporary basis SWMCA Mobile will serve as our corporate website  while our classic and express websites are rebuilt to ARIA standards and new features are added. One of these features is our type tester which is replacing our Drawing Board section. For years the company has been unfair to those willing to buy our fonts with money as opposed to those that freeload. It's not the company's fault either. It's because free font website often incorporate a program allowing you to "test drive" a font before buying it. We wanted our toll fonts to be affordable to lower income people, so our toll dealer-broker network consist largely of sites such as revolve.com and Etsy, which were never equipped to distribute fonts free or not. While we will try some higher-end markets such as myfonts.com;  where you can also test the fonts, we really don't wanna ditch the low-income or middle class customer. With the new font tester coming, you can actually go to SWMCA's main or express website and compare any of our offerings. Sorry that this website (the mobile one) probably won't get that service anytime soon, we hope to eventually incorporate it in the app we're building and eventually here.

Re-establishing prior associations:
We have proudly maintained relations with Fractured Atlas as well as the Freelancers Union of New York. We have finally been able to renew our IAMPETH membership too. IAMPETH stands for International Association of Master Penmen, Engrossers, and Teachers of Handwriting. The AIGA membership will hopefully be restarted by September. It's a good chance this will happen. AIGA stands for American Institute for Graphic Arts. The one association that looks pretty murky at this point is the IWW or the Industrial Workers of the World. We hope to re-establish it, but may end up with ourworkers being represented by a replacement union. A special dedicated financial account may have to be opened for this. It also should be noted that unlike many corporate entities, we champion labor unions. As a matter of fact, the company willing pays the union dues for it's workers at this time since we are small enough to. Compliance with the regulations of the IWW was also the main catalyst to the idea of converting SWMCA from being a pro-profit into a coop. 

Free fonts:While many operations have dropped their free font lines over the years; including Larabie Fonts -the "king of free fonts" and originator of them, we're keeping our line. We will be reducing the number of characters drastically however. We know the free fonts positioned us as an international company when we were virtually unknown previously to a lot of the font world. Yet this is a important task, as it was hurting the company badly. We can't introduce new fonts if we're not around, and we felt reducing the total number of characters for free fonts and making them Latin alphabets only was the best solution. This should also be considered a service to our free font customers. There will actually be quicker download times with our free fonts and will reduce the space required on the customer's hard drive. The toll version will have a complete character set. Our Schoolhouse line is a public service to educators and is exempt from this. All references from the old name SWMCA Catalogs will be removed. By the end of 2018 if all goes well.

Toll fonts and typefaces.

Our consumer guides:
Our formerly free guides will now have to be purchased. They will first be offered for sale at our under preforming e-stores. The toll customer isn't the only one were guilty of short changing. Many of our toll dealer-brokers have not had any newer offerings for quite, some in YEARS. By selling the guides here, it gives them something fresh to sell. They will be many that are upset that were now selling something that used to be offered for the taking... yet
there still is a way you can get them for free, however;

We're working on creating an app. In fact that work has already started. You will get the latest news from SWMCA. While we'll still use social media, the app will be updated to include stuff that WILL NOT be posted on Facebook or like sites. It will also be the only place where you can view all of our guides totally free!!! We hope to put a type tester on our app too. Unlike the website version, we plan to sign up some of our competitors for that one. Then you can compare our offering with someone else's.